Love the newest toys, gadgets? You may be a neophiliac

It sounds like a terrible disease, and dirty too: neophilia. It is neither, actually, but an affliction nonetheless, and one especially common to the bright and overeducated. Moreover, the sufferers seem not to notice, which speaks to its kinship with addiction, to which it is quite similar.
Neophiliacs are people who love everything new or novel. While most people have some element of this trait in their personality, there are some folks who have an almost unstoppable draw to every whizzy new electronic gizmo.
In scientific mumbo jumbo, it seems that genetic differences mean that people produce different variations of a mitochondrial enzyme called monoamine oxidase A. That’s according to research from the Yamagata University School of Medicine in Japan, which was recently published in the scientific journal Psychiatric Genetics and mentioned in the New Scientist magazine.
Now a team of researchers have provided these consumers with just about the greatest excuse ever for justifying their expensive compulsion to buy the newest and coolest. They can't help themselves.
By Heidi Dawley
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